Red-faced manufacturers are scrambling to sell more than 10,000 items of royal souvenir crockery intended to mark the Queen’s landmark platinum jubilee after discovering an embarrassing spelling error.
Thousands of high-end teacups, mugs and plates meant to commemorate the monarch’s unprecedented 70-year reign are headed for a still-pricey discount bin after the Chinese manufacturer’s error.
The 10,800 items feature a painted image of the Queen and the words, “to commemorate the Platinum Jubbly of Queen Elizabeth II”.
The bungle went unnoticed during production. But it was quickly picked up on delivery to Britain – leaving the manufacturer unable to sell its stock.
Instead, they’ve been snapped up by discount retailer Wholesale Clearance, which is trying to sell the bulk lot for a still eye-watering £32,400 ($61,706). Wholesale Clearance believes the misspelt items are worth an astonishing £323,892.00 ($616,816)
It noted the spelling mistake was due to an error in translation.
“The manufacturers produced some wonderful souvenir items in an attempt to muscle in on the Queen’s upcoming platinum jubilee but were left high and dry when their fulfilment partner in the UK decided they would not take the souvenir stock due to a translation error,” Wholesale Clearance said.
“In stepped Wholesale Clearance to clear up the excess, unwanted stock.
The unwanted crockery carries a unique message about the Queen’s platinum “jubbly”. Photo: Wholesale Clearance
“On arrival at Southampton docks a few weeks ago, upon inspection, it became apparent that there was a slight printing/translation error, which now leaves these without a home.
“May we present to you, 10,800 items of limited edition Queen’s platinum jubilee tea sets, mugs and decorative plates for purchase.”
The Queen will mark 70 years on the throne on February 6, the first British monarch to reach the milestone. Events are planned across Britain to celebrate the event.
The Queen’s term as head of state spans the period from postwar Britain, when rationing was still in place, to a world of virtual currencies, driverless cars and pandemics, and will be forever entwined with the country’s history.
Princess Elizabeth was just 25 when her world changed irrevocably on February 6, 1952, the day her father King George VI died and she became head of state.
Now 95, the Queen has seen 14 British prime ministers come and go from her first, the Second World War leader Sir Winston Churchill, to the present embattled incumbent, Boris Johnson.
Her unique standing and length of her reign prompted royal author Penny Junor to say she believed “we will possibly never see her like again”.
“She’s been extraordinary at the helm, and she has been loved and respected all over the world. And I would say she’s left the throne in a very healthy state for her heirs,” Ms Junor said.
“I think we will possibly never see her like again in terms of length of reign and the enormous change that has happened both in society and technology while she’s been on the throne.
“The change has been absolutely phenomenal and I think her great skill has been to incrementally bring the monarchy up to date.”
There are now three generations of future monarchs – the Queen’s eldest son Prince Charles, grandson Prince William and great-grandson Prince George.
While there are celebrations planned across the nation throughout this year, most attention will focus on the extended four-day platinum jubilee weekend. It will begin on June 2 with Trooping the Colour, to be staged in full for the first time since the pandemic.
There will be a service of thanksgiving for the Queen’s reign at St Paul’s Cathedral the following day.
– with AAP